Email marketing for e-commerce

Send the right email to the right customer at the right time 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing…Continue readingEmail marketing for e-commerce

Do Rewards Programs Actually Work?

Reward programs are a great way to both retain loyal customers and drive new customers to your business. The classic customer rewards programs divide into two major types. Loyalty programs…Continue readingDo Rewards Programs Actually Work?

Key Takeaways From Google’s Marketing Next Event 2017

Last week Google held their annual Marketing Next Event, showcasing the latest developments in Google AdWords, Analytics and Double Click. If you haven’t had time to catch up on the…Continue readingKey Takeaways From Google’s Marketing Next Event 2017

How to Use Color Psychology in Marketing and Branding

When a consumer decides about buying a product, he/she takes many factors into account. However, the most important factor that influences his/her buying decision, is the product’s color. The same…Continue readingHow to Use Color Psychology in Marketing and Branding

How to Say a Lot in Only 140 Characters

Do you think that Twitter is simply a fun way to connect with your friends and coworkers while keeping up to date on what they are doing? Or, do you…Continue readingHow to Say a Lot in Only 140 Characters

Tips for preparing an ecommerce website for the holiday season!

Christmas is around the corner, with it’s bliss and surprises. And why should your custom eCommerce website lag behind, when it comes to spreading happiness and popping out few surprises…Continue readingTips for preparing an ecommerce website for the holiday season!

7 Ways Digital Marketing affects start-up businesses

Digital Marketing is one of the most important things you can do to promote your start-up business.  As more and more people use the Internet to shop, communicate, and research,…Continue reading7 Ways Digital Marketing affects start-up businesses

Overcome the Challenges of Building Your Online Reputation

With the advent of the Internet, more and more people are using it to search for information about businesses. As much as publishers of Yellow Pages directories will have you…Continue readingOvercome the Challenges of Building Your Online Reputation