Retail Data: 100 Stats About Retail, eCommerce & Digital Marketing

The web is chock full of awesome research, survey results, and insights about retail. You could spend hours digging around looking for quotable bits of information.

(Trust me. I did.)

To make it easy for you, I compiled 100 different statistics about retail, eCommerce, customer experience, and a whole bunch of related topics. Use this post as a singular place to find lots of data points to use for whatever purpose you need.


eCommerce Statistics

Current sales value of eCommerce retailers is $294 billion. [1]

Sales value of eCommerce retailers expected to reach $414 by 2018. [1]

In 2015, 200 million digital shoppers will spend an average of $1,700/person. [1]

Two thirds of eCommerce customers are “webrooming”. [1]

93% of retailers that seek a POS want inventory management capabilities built in. [8]

In 2014, online shoppers in the U.S. spent $1,611 versus $1,151 in Canada and $1,162 in Europe (translated from British Pounds on June 25). [11]

60% of adult Americans are happy to know they won’t have to shop in a crowded mall or store. [11]

71% of shoppers believe they will get a better deal online than in stores. [13]

Generation X spends $561 on average online, 15% more online than Generation Y who spends $489. [13]

Only 28% of U.S. small businesses are selling their products online. [13]

U.S. average conversion rate is 3.06% in Q4 2013. [13]

China is expected to generate $562.7 billion in eCommerce revenue. [14]

Despite having ultra-low incomes, Generation Z spends the highest percentage (9%) of their income online. [16]

40% of men and 33% of women aged 18-34 say they would ideally “buy everything online.” [16]

Cart Abandonment Statistics

$4 trillion in merchandise was abandoned in online shopping carts in 2014. [1]

65% of retailers have a shopping cart abandonment rate that is higher than 50% [3]

66% of online consumers abandon their cart because of problems with the payment process. [8]

23% of shoppers will abandon their shopping cart if they are forced to register an account. [12]

54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. [12]

28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. [12]

Statistics About Online Marketplaces

Four times as many sellers reach 1 million sales on Amazon versus eBay. [20]

63% of sellers only sell on marketplaces. [20]

29% of sellers aren’t satisfied with their channel management software. [20]

72% of sellers don’t use a marketplace management tool. [20]

Customer Experience Statistics

By 2016, 89% of companies plan to compete on the basis of customer experience. [1]

63% of consumers feel a coupon is the most valuable form of mobile marketing. [7]

89% of consumers began doing business with a competitor following a poor customer experience. [15]

U.S. brands are losing approximately $41 billion each year due to poor customer service. [17]

65% of consumers have cut ties with a brand over a single poor customer service experience. [17]

63% of online consumers said they were more likely to return to a website that offers live chat. [17]

40% of global consumers said they prefer self-service over human contact for their future interactions with companies. [17]

64% of people think that customer experience is more important than price in their choice of a brand. [18]

Customer Loyalty Statistics

The probability of selling to a new customer is between 5 and 20%. The probability of selling to an existing customer is between 60 and 70%. [18]

It costs 6 times more to attract a new customer than to retain an existing one. [18]

Loyal customers are worth up to 10 times as much as their first purchase. [19]

62% of consumers feel that the brands that they’re most loyal to have not done enough to reward them. [19]

If you resolve a complaint in your customer’s favor, he or she will do business with you again 70% of the time. [19]

75% of shoppers belong to up to 10 loyalty programs. [19]

62% of Millennials feel that online content drives brand loyalty. [19]

Brick & Mortar Retail Data

Current sales value of U.S. brick & mortar retailers is $3.9 trillion. [1]

94% of total retail sales are still generated in brick & mortar stores. [1]

Half of brick & mortar retailers are “showrooming”. [1]

72% of young shoppers research online before purchasing in a store. [1]

Two thirds of in-store shoppers will check prices on their phone before making a purchase. [1]

In the U.S., 3.8 million retail establishments support 42 million jobs. [2]

98.6% of retail businesses employ fewer than 50 people. [2]

Less than 25% of major retailers track store traffic. [8]

Statistics About Omnichannel

Three out of four customers are more likely to visit your store if your online info is useful. [1]

Digital interactions influence 36 cents of every dollar spent in a brick & mortar store. [1]

22% spend more at the store if digitally influenced. [1]

55% of online shoppers would prefer to buy from a merchant with a physical store presence over an online-only retailer. [1]

Two thirds of customers have made a purchase in the last 6 months that involved multiple channels. [1]

84% believe that retailers should be doing more to integrate their online and offline channels. [1]

Only 8% of companies said they currently provide a ‘very integrated’ customer experience. [17]

Mobile Commerce Statistics

57% will not recommend a retailer with a poorly designed mobile site. [3]

66% of time spent with online retailers is on mobile. [6]

174 million U.S. consumers (72%) now own smartphones and 93 million (38%) now own tablets. [6]

53% of consumers are willing to share their current location to receive more relevant advertising. [7]

57% of consumers are more likely to engage with location-based advertising. [7]

70% of online transactions occur on a mobile device. [8]

43% of consumers will visit a competitor’s site next after a negative mobile shopping experience. [13]

More than 80% of U.S. shoppers want the ability to check for nearby product availability. [14]

94% of smartphone users look for local information on their device. 90% take action after the search. [18]

Social Commerce Statistics

25% of U.S. consumers will consult social media before buying gift. [4]

40% of 18- to 34-year-olds are likely to use social networks for gift ideas. [4]

62% of consumers share local deals with friends. [7]

78% of small businesses attract new customers and engage current ones using social media. [8]

41% of independent retailers rate social media as a “very effective” marketing tactic. [8]

71% of consumers who experience positive social media care are likely to recommend that brand to others. [17]

85% of orders from social media sites come from Facebook. [22]

Orders for referrals from Instagram average $10 more than Facebook ($65 versus $55, respectively). [22]

Social commerce is predicted to be 5% of online retail revenue in 2015. [22]

33% of consumers have reacted to a promotion on a brand’s social media page. [22]

Statistics About Reviews & Recommendations

Above “the fold” product recommendations are 1.7 times more effective than those below. [11]

Shoppers spend 50% more after talking with a brand ambassador. [8]

55% of shoppers say that online reviews influence their buying decision. [12]

36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so. [13]

73% of consumers prefer to do business with brands that personalize shopping experiences. [15]

Statistics About Digital Marketing & SEO

54% would consider ending their relationship with a retailer if they are not given tailor-made, relevant content and offers. [3]

42% of independent retailers rate email marketing as a “very effective” marketing tactic. [8]

Small retailers’ average marketing budget is 4-5% of gross revenue. [8]

Conversion rate is 5.5 times higher for customers who clicked on a personalized product recommendation. [11]

44% of online shoppers begin by using a search engine. [13]

13% of consumers said that a blog post had inspired a purchase. [13]

91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. [15]

Statistics About Shipping, Fulfillment & Returns

64% of retail shoppers think delivery speed is important when purchasing online. [9]

44% of shoppers are more likely to purchase online if they can pick up in the store. [11]

62% of shoppers are more likely to purchase online if they can return the item in the store. [11]

83% of shoppers would shop online more, knowing they could have free shipping. [11]

27% would purchase an item that costs more than $1,000 if offered free returns. Only 10% would, otherwise. [11]

47% of all online orders include free shipping. [13]

Same-day delivery revenue is expected to increase to more than $620 million in 2015. [14]

Holiday Shopping Statistics

Almost 20% of U.S. retail sales come during the Christmas shopping season. [5]

The average U.S. shopper expects to spend $718 on holiday gifts. [10]

Miscellaneous Retail Statistics

Approx. 2/3 of the U.S. GDP comes from retail consumption. [5]

27% of customers make an impulse purchase at the register. [8]

Next to the register merchandise is only 1% of total retail space, but can account for 7% of revenue [8]

Consumers spend 12-18% more when using a credit card versus cash. [8]

One in four mobile shoppers in the U.S. is over the age of 55. [16]

87% of global consumers factor in Corporate Social Responsibility into their purchase decisions. [21]

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