E-Commerce will reach $300 billion in 2015 – Forrester

U.S. online retail sales are expecting E-commerce growth to reach $278.9 billion in 2015 after the increase from 12.6% to $176.2 billion in 2010. Internet connectivity via devices like smartphones, tablets and game consoles, new e-commerce models like flash sales (Gilt Groupe, Neiman Marcus Mid-Day Dash), daily deals, and digital downloads of media increased the rapid acceptance in recent years.

The online shoppers increased their online spending in traditional categories like books and media, less purchase of popular categories like furniture and home appliances driven E-commerce growth in 2010. About 5.5 million of consumers who shopped online for the first time drive growth to 30% in 2010

Forrester says, “E-commerce now makes up 8% of total retail sales — 11% if grocery sales are excluded from the equation.” In Europe, online sales grew by 18% in 2010 compared to 2009, and they are expected to grow 13% in 2011, Forrester stated in a separate report. Nearly 205 million of online buyers in Europe are expected to grow by 2015. Total sales are predicted to reach 133.6 billion euros.