How to make your place the best place:
E-commerce sites are making huge profits by selling awesome products ranging from the simplest home accessories to the most complex electronic items to customers. And who wouldn’t want to start one such site for himself/ herself and make few bucks? Well, dreaming is easy. The hard part is executing it successfully and keeping it running with a strong fan base. Many people around the world have their own e-commerce stores ready, but do not know how to churn profit out of them. And for such novices, we have come up with 5 tips. Read on to find out what they are.
Make it user friendly and visually appealing:
No one likes web pages which are not user friendly and difficult to navigate and utilize. Make sure that yours does not end up as one of those. Craft it in such a way that it gives a good experience to the shoppers. Include a preview of each product which is easily accessible, and don’t miss out any detail regarding your products. Most people like it when something soothes their eyes. They appreciate only those things which are eye candy. A visually positive look can bring in more traffic to your website. Try using visually catchy colours like red, blue, pink, rose etc and avoid dark colours such as black, which gives out negative vibrations.
Make the payment choices as safe as possible:
People wouldn’t want to linger on in your website for long after they have made their purchase. They would usually love to leave as fast as possible. So it is your duty to give them the facility to make the payment as fast as possible, and without any hassles. Because if any glitch occurs, they might never return to you, as money is something which can easily stir up the emotions of people.
Throw in few offers:
Offers and discounts are great ways to attract customers. Come up with a good offer or discount. They’ll really love it. Use the idea of deadlines on your offers. This will give a sense of urgency to the offer and the store in general, by playing with the curiosity of the people.
Go for a Structured Layout:
The layout has to be completely professional, as it will make customers take you seriously. A flashy website might look good, but it is unprofessional and people might consider you childish. To avoid this, get a good professional web developer to do the work. He will know what works and what doesn’t. Also avoid too much of designs and illustrations. Professional look lends a sense of security in general and will encourage people to enter their credit card and cash information without doubt. And of course, that’s what we as store owners would want as well, right?
Give the users a choice to sign up:
In any case, you will have to force them to do it. Leave them no other option, but to take it or leave the site. If you manage to get them to sign up, chances are that they might come back to you even for their next purchase as well, be it for the Christmas or Thanksgiving. Thus in effect, your sales will increase and thus you will get a cutting edge over your competitors. Also give people the opportunity to give reviews about your products. Providing them with like and comment options is also a good idea. You could even add a guest blogging option in your blog as well as a forum, where people can discuss about your goods. This will increase the user interaction and loyalty towards the company.