Advantages of Magento in the current online shopping trend

Magento is an open source platform which makes it flexible to create a fully functional online shopping business at ease. Magento is a very powerful and fast growing eCommerce web application framework in the current trend. It was developed and introduced by Magento Inc, formerly known as Varien. It was completely developed using Zend Framework which works with PHP and MySQL as database.

Paypal revealed on February 2011 that we were the 49% shareholders of Magento Inc. In 6th June 2011, Paypal announced we completely own Magento Inc. Magento allows merchants to build open source eCommerce enabled shopping websites and offers both free open source software and a paid enterprise version. On 2nd February, 2012 Magento passed 4 million downloads of it’s software platform.

Is Magento a very elegant platform?

Yes, Magento is an elegant platform because of its flexibility, scalability and adaptable through it’s modular architecture. Magento is a leading platform in e-commerce business websites / online business. It provides e-commerce solutions and modules, designed to help businesses to grow and be successful online. Magento eCommerce platform had been widely adopted and trusted by more than 150,000 online retail businesses, including some of the world’s leading brands using Magento framework.

Larger eCommerce Websites

Magento shopping cart is the best eCommerce framework to develop multi stores. Magento leads the ranking for best eCommerce framework with 24.8% of all online shopping cart websites running with the help of Magento. One of the major advantage of Magento is it’s flexibility to suit for all online businesses ranging from smaller eCommerce websites to large multinational online businesses such as Harvey Nichols and Samsung. Many companies have started using the platform which makes it more powerful in the global marketplace.

Develop mobile shopping website using existing Magento store

Mobile commerce has grown wisely in the recent years and many of the Online shopping businesses are looking to build a Mobile Commerce website for them. Many mobile commerce related surveys says that, buyers through smartphones has increased twice than the previous year. People scroll through websites on tablets, smartphone, notebooks and other web-enabled mobile devices to find out products and services online. Magento acts as a flexible platform to design, develop and integrate mobile applications with the existing store.

Magento Responsive theme for mobile web browsers

Responsive theme can respond to all of your web browsers to enhance user experience as well as the capability to scale itself to the size of the mobile device. Smartphones and tablet users can view your website, and the website will be fit to the screen, re-sizing content images, and being ultimately flexible to the screen. This will ultimately help you to generate more consumers to your online shopping business. Magento has a extraordinary framework which is flexible enough to design and develop a responsive shopping cart website with ease.

Mobile shopping sites using Magento

Magento has the features to develop mobile shopping sites which is a mobile web theme. Web applications are not device oriented as like Native applications, it works with all the devices which has an internet connection. HTML5, JavaScript, and CSS technologies are used to develop mobile web applications. One perfect Magento mobile shopping site can help an online shopping business to generate leads through smartphone users of any platform (Android, iOS, Windows etc,).

Mobile Application Integration

Mobile commerce applications acts as a trendsetter for next generation shopping experience. It brings you more business opportunities and so develop your own mobile commerce applications, before your competitors do it. Once when the mobile site/application is developed, the next step is to integrate it with the existing store applications. Magento is flexible enough to integrate your existing store database with all the available mobile applications.

Because of the above listed advantages many online shopping businesses choose Magento for their business solutions.
Would you like to know more about Magento or start developing/migrating your online shopping business with Magento? Just contact us or visit our Magento Development Solutions!

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