Why Online Retailers Need To Embrace Magento To Promote Their Products

Magento is one of the most powerful and feature-rich platforms available that offers online merchants complete control and flexibility to overhaul the development of their online channel. The combination of its powerful functionalities and solid components continuing to have an impact on retailers of every size to mold their business model in the manner that’s most suitable to their customers.

Today’s online retailers irrespective of their size, need to adapt an integrated system and marketing strategy that allows their customers to shop easier and faster, and Magento has everything to provide an unrivaled shopping experience to them. It’s user-friendly administration interface allows you adapt your site as per your business needs. Magento is completely scalable and backed by an extensive support, which together make this platform an ultimate e-commerce solution.

In this post, I am going to provide you an in-depth look at the benefits of Magento and reasons why business should plan their online endeavor on this platform.

1. Open Source

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(Image Source: Blog.lib.umn.edu)

Magento is an open-source solution, means it invites developers to contribute on its overall growth and development. For those who have strong programming skills can easily leverage the power of this platform and discover more about it. Its open-source nature allows you make changes, modification, and upgrades to meet your online goals.

2. Robust Platform

Magento offers two solutions- Enterprise Edition and community edition. Enterprise edition is the high-performance and most scalable e-commerce solution perfect for large scale businesses. It includes all the enterprise-class related features to speed up the development of your online store.

Community Edition, on the other hand, is perfect if you are an aspiring Magento developer or a tech-savvy merchant. The edition is extremely flexible and can be modified seamlessly to meet your growing online needs.

3. Magento Makes the Management of Multi-stores Easy

Managing multiple online stores has never been so easy. Magento provides a host of features and facilities that enable you to manage an extensive range of online stores in an easy way from a single admin panel. This saves the time and efforts on online retailers and makes them focus on their multiple store activities.

4. Magento is an Elegant E-commerce Platform

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(Image Source: Webcomm.com.au)

Magento is truly an elegant platform that comes complete with a blend of looks, performance, and class with a host of exciting features, allowing you to develop a dynamic online store. As a leading platform of e-commerce industry, Magento aids in the growth of online businesses that allow online merchants to offer a best ever online experience to their customers. Since, the platform is flexible and scalable, owners can easily monitor the growth of their store and generate policies that work in-tune with the latest trends.

 5. Provides Better Third Party Software Integration

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(Image Source: Cu.net)

Magento provides better opportunities and ways to integrate with third-party tools and softwares that contribute to the overall growth of your business. There is a great range of solutions and extensions available such as Google Analytics, PayPal, eBay and more. Plus, this platform can also be integrated with leading CMS like WordPress.

6. Ensures a Successful Inventory Management

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(Image Source: Inventory-and-supplychain-blog.com)

With Magento managing inventory is a super easy and efficient process. It allows for better product categorization along with back ordered items, and divide orders into maximum and minimum quantities. It also ensures pricing rules and support for special prices and discounts. And includes RSS feeds that quickly alerts you when the store falls short of inventories.

7. SEO Friendly

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(Image Source: Make-a-web-site.com)

Magento is truly a leading platform and comes with all advanced SEO capabilities to support your marketing strategies. It takes care of all the aspects like meta tags, site  maps, keywords and more, to take your website at the top of the search engines.

8. Mobile Friendly

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(Image Source: Onepagerapp.com)

Magento by default supports responsive design to provide mobile shoppers a convenient online shopping experience. It allows your website to be viewed over a variety of devices regardless of their size and specifications. With this feature, it becomes easy for the online retailers to target more audience by giving them an on the go shopping experience.

9. Better Marketing  and Promotional Benefits

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(Image Source: Olivergreenestates.co.uk)

Magento comes with a plenty of tools and features that assist you in marketing and promotional campaigns. It offers a user-friendly interface through which you can easily manage your marketing strategies. You can promote your products and advertise them on your website and entice visitors to do online shopping. Not only this, you can also generate coupons, customer groups, duration of your campaign and much more.

10. Large Marketplace

Apart from its out-of-the-box features, Magento allows you to have an access to the market of both free and paid modules to improve the capability and power of your Magento store to suit your diverse business needs such as shipping, payment, marketing plugins and so on.

Wrapping Up

Magento is truly a trendsetter in the world of e-commerce. It provides merchants with the ability to create a store that’s flexible, scalable, and reliable enough to give an exciting shopping experience to their customers.

Author Bio:

Jason Roiz is qualified web development professional who is great at delivering focus in his writings. He meets expectations for OSSMedia, a outsource Magento development company which also giving proficient WordPress, Drupal and Joomla improvement administrations.