Google and PowerReviews Partner on Product Reviews

PowerReviews is the most widely deployed review platform in the world with an exclusive focus on retailers and brands. Recently Google announced the “Google Product Reviews Program,” which will begin featuring full-length product reviews and user ratings from participating retailers & manufacturers wherever it’ll help users with their shopping, including in Google search results & advertising programs. On Google Product Search, for e.g., we’ll feature your logo alongside representative reviews from your site, increasing brand exposure for your web store at a key point in the conversion process.

“PowerReviews,” a leading provider of customer reviews, as a partner to this program, to share premium user generated product review content from client sites. Ratings and review content will appear wherever it’s relevant for shoppers, including Google search results, Google Product Search, and Google advertising programs. PowerReviews social commerce solutions support more than 1000 retailers and brands on over 3,500 websites. In 2008, PowerReviews released In-line SEO™, which optimizes user-generated content for search and has been proven to significantly increase product page search traffic. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 1000 retailers and brands on over 3500 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey

Now, the company is extending its search suite by giving retailers the ability to automatically feed full-text product reviews to Google, increasing brand exposure for the retailer, while providing consumers with immediate access to opinions from other customers as they research and complete purchases. The study conducted by PowerReviews and the e-tailing group found that fifty percent of all overall shopping (in-store on the web) involves researching products online first. What’s more, the majority of shoppers (57%) begin research with a search engine. With this new offering, we continue to help retailers and brands leverage their product reviews by increasing traffic and exposure from Google.

Google Product Reviews helps retailers capture purchase-ready searchers at every stage of the shopping process and will be able to offer the full Google Product Reviews program to all of its clients, enabling retailers and manufacturers to attract more customers by leveraging reviews across all relevant Google properties. PowerReviews operates Buzzillions. Com, and works with over 1,000 retailers and brands on over 3,500 websites.

Want to implement PowerReviews at your Xcart or Magento store? Contact our sales team at sales@mercuryminds.com for more details.