DigiMagzFit a new revolution in Online Digital Magazine publishing

No Comments

MercuryMinds is proud to introduce DigiMagzFit to the Magazine and Newspaper businesses. With our DigiMagzFit product publishers can take their business to the next level by making their magazine or newspaper Digital.

A recent mobile survey states that reading news, magazines and books online is tremendously increased and it covers the maximum usage percentage next to games and social networking.

Below infographics clearly shows that habit of reading newspaper and magazine is tremendously high in Smartphones and Tablets.

In this modern busy world, people don’t even have time to relax and so, they enjoy news and entertainment nowadays in their digital gadgets that too on the go. So the traditional print magazine and newspaper is slowly losing this category of customers.

In current trend you can overcome your competitors only when you provide latest news first to the customers. This can be achieved only when you have a digital platform and mobile app for your news or magazine. In the digital version when the client uploads latest news in the admin end it will be instantly updated in the front end which can be viewed by the customer. This cannot be achieved through the traditional print based newspaper and magazines.

Anyone can develop and give you this digital platform for your news or magazine business but will they provide you the native mobile apps for android, iOS and windows separately? Will they provide you a dynamic user and admin friendly interface? Will they offer you this as a whole single ready to go product? Will they support any customization that too in lesser cost and time? The answer is no. But MercuryMinds offers you a complete Online Digital magazine publishing software with all the above features in the name of one product that is DigiMagzFit.

Now the only work for you is contacting our sales team. What are you waiting for? Grab this chance and take your business to next level.

MercuryMinds Technologies is now an ISO 9001:2008 Certified Company

No Comments

MercuryMinds Technologies is proud to announce that, it has successfully completed and passed the auditing requirements for Quality Management System and have been awarded ISO 9001:2008 certification from Bureau Veritas. In recent times, MercuryMinds has introduced many solutions and services which are new to the industry, yet we never compromised with the quality delivered.

MercuryMinds has meticulously worked for ISO certification, which reassures the care we take towards the quality on delivering the feature rich solutions and services for our clients. This achievement will highly help our clients to do better business on partnering with MercuryMinds Technologies.

Our Quality Policy:
MercuryMinds is committed to achieve the highest level of customer satisfaction by ensuring the quality and timeliness of deliverables.

We meet our goals by:

Creating a benchmark in technology, pursuing innovation and customer experience
Training and educating our employees at all levels
Continuous improvement in quality and productivity

About MercuryMinds Technologies:
Established in 2008, MercuryMinds Technologies provides solutions trusted by 350+ eCommerce, Retail commerce, Mobile commerce, Social commerce, and TV Commerce businesses. MercuryMinds is led by an accomplished management team – graduates from various top universities bringing in diverse industry experience across various domains. Our combined experience and passion towards the job helps to drive MercuryMinds continuing success.

Promote your Online shopping business through Facebook

No Comments

In present days social media plays a huge role in global market. People can be easily attracted through social networks and every online shopping businesses has started using social medias like Facebook, Twitter, LinkedIn, Pinterest and many others. But Facebook is very popular among the other social media networks for online retailers to get more sales online. People consider Facebook as a fun filled social space where people can chat with friends, browse daily status, updates and check out photos and videos.

A recent survey about Facebook says that there are 600 million people using Facebook in mobile. Every user has a minimum of 130 friends and each user spend a minimum of 14 minutes per day. Surveys also state that every day 68% of fans visit retailer pages to get updated with sales and promotions. By using Facebook retailer stores gain 20% of sales in their own business. Conversion values are 7-10% higher by using Facebook for promotion. Every month 10% of transactions increases through Facebook stores. Facebook provides unique opportunities to build your business through social medias.

Because of its wide popularity online shopping business owners are highly intended towards reaching their brand name and products to respective audiences through various options. Some of the success factors to reach consumers through Facebook are listed below:

Create your Facebook store

Creating your own online store on Facebook and list all your products for sale. Make it easy for customers by building a powerful and reliable online shopping business in Facebook. Designing a professional Facebook store can help you to promote your online shopping business in an easy way and get a chance to convert over 1000 millions of users into your customers. Promote the Facebook store using Facebook ads and attract the interested customers easily. For more details on Facebook store development, click here.

Promote & Post regularly on your Facebook page

Update your Facebook pages regularly with promotions and posts to keep it active. Provide your Facebook address on letterheads, business card, websites, retail store, advertising banners and email signatures. Can also promote your products and discounts using email newsletters. Nowadays Facebook acts as a hub for online shopping businesses and it’s very famous for social media marketing.

Encourage Comments & Replies to maintain relationship with your customers

Encourage comments and replies from Facebook users. If users respond to your posts with likes and comments about your business ( If they may even post negative comments on your business), you have to respond immediately. If you do not respond to their comments you will loss your Facebook fans very soon. So never discourage your Facebook fans willingness to engage with your page. You should share useful information with them and develop rewards system for loyal customers to encourage positive relationships.

Update Pictures and Videos

Keep updating pictures and videos regularly. Keep your fans and customers engaged with your promotions. Hints for updating pictures and videos:
1. Pictures of new stocks
2. We should build promotional pictures everyday and post at peak times
3. Go interactive with offers, contests, games and surveys with Facebook apps
4. Provide a survey link that users can easily click, ignore or share with their friends

Are you looking to build a successful Facebook store online? MercuryMinds is always happy to help you. Being in Digital Commerce business for over 6 years, MercuryMinds has a strong team of skilled and experienced IT experts & 300+ clients across the world. Our services include Design and development, Support & Maintenance, Business Consulting, Outsourcing and Technology Partnership.

2013 – Top 10 eCommerce success factors to get more sales online

No Comments

Online shopping has grown into a tremendous industry in the last two years. To become a successful online shopping business for the year 2013, online shopping business owners should adopt to the new technologies and create an interactive shopping experience to their consumers. Top 10 success factors to create an interactive online shopping experience and get more sales online for any online shopping business is as follows:

1. Market research

Market research helps you to find out the positive strategies to take your business to the next level. By doing Market research we can reduce the other expensive costs and can track & understand the customer needs. It helps to figure out the targeted customers and also helps to find the current market trend to establish the new dimension in your eCommerce business.

2. Brand name

Brand name act as a powerful factor in eCommerce business. Reach your brand name to all people by using multiple available channels like Facebook, twitter, Pinterest, search engines, Tumblr and Youtube etc,. Think different and do different before your competitors does it. Make your self highlighted in the crowd by ensuring high quality of product listing and good services.

3. User friendly

Navigation and design of the website should attract the visitors. Most of the visitors will feel troubled to use the site while choosing product and adding quantity specifically in the transaction part, online businesses should avoid these mistakes. Give notification after the payment process, so that the customers will feel a safe transaction. Reduce the steps, use one page checkout module so that customers can feel very comfortable and confident to make the purchase without any hassle.

4. Use latest technology and trends to promote

Nowadays technology is moving rapidly, make use of the latest elegant technologies to promote your business.

Build responsive theme, to fit to any kind of screens like tablets, mobile and different size of monitors.
Build mobile apps like web app, Native app, Hybrid app to attract more smartphone user’s.
Build social media applications and attract social media users – Nowadays social media users are widely increasing, so build interactive social media applications to engage social media users.
Build Smart TV apps and convert Television viewers into your customers.

5. Multi-channel shopping platform

Integrate all the available shopping platforms with your existing store to build an interactive store. For example, if someone visits your online store using a Android mobile phone, we can recommend them to download the application from Google Play Store to have a better experience. Integrate your customer testimonial with the clients social media accounts so that it will be highly interactive and eye catching for your new customers to know more about your store.

6. Common challenges in eCommerce

Many professionals say that it is never easy to run a shop online. Yes, it is true that every business has the challenges to overcome and grow up in their respective industry. MercuryMinds has seen many successful eCommerce business clients in the past 6 years, who have fought harder to take their business to the next level past the challenges. Below listed are the necessary steps to overcome some of the common Digital commerce business challenges:

Unique products – Have an agreement with the vendors to list unique products in your online store.
Use SSL certificate in your site to enhance your customer trust.
Don’t make any delay in the delivery
Solve the customer feedback issues on time

7. Grab customers attention

Grab the customers attention to buy their needs continuously in your website by giving unique deals, offers and coupons based on seasonal requirements. Promote the deals and offers in multiple channels. Follow your customers regularly through social medias and grab their attention to share the deals with their friends.

8. Server and Security

Many online shopping businesses suffer at this point because of low technical knowledge towards the server that hosts your website. Online businesses should be highly aware of this to avoid any flaw in their business. The checklist for eCommerce security and server related tasks are as follows:

Make sure that your web hosting server never crashes.
Customer details should be maintained safe, specifically credit card, debit card, net banking information, etc,. Hackers can sneak the details and information from online so ensure with high security standards.
Ensure that data security when providing feeds to third parties.
Need to install SSL to ensure customer data encrypt and send through a secure tunnel.
Close unwanted ports in your web hosting server to avoid intrusions.
Use intrusion detection software in your server to identify the Malware and other hacking related activities.
Set security policies within the company and teach the respective people to follow the policies to avoid loss of data.

9. Search Engine Optimization

Search engine plays a major role to have a successful eCommerce business. According to the current trend Search engines consider unique designs and social impressions to rank better in search results. Search engines provide various options to promote products through Google merchant centers, Google checkout, PPC, local business center, Google wallet and many other tools. Check out the web marketing analysis solution provided by MercuryMinds Technologies to get more information on promoting your business online.

10. Reporting

Its highly necessary to generate useful reports to know the performance of your online store. Some of the necessary metrics to be measured are as follows:

Track abandon rates
Report on pages where customers mostly abort in your online store
Report on detailed visitors including new vs returning
Report on organic search, site search and referral traffic to identify the success of your marketing/promotional campaigns
Competitor analysis and monitoring report

Are you looking to build a successful eCommerce store online? MercuryMinds is always happy to help you. Being in Digital Commerce business for over 6 years, MercuryMinds has a strong team of skilled and experienced IT experts & 300+ clients across the world. Our services include Design and development, Support & Maintenance, Business Consulting, Outsourcing and Technology Partnership.

Advantages of Magento in the current online shopping trend

1 Comment

Magento is an open source platform which makes it flexible to create a fully functional online shopping business at ease. Magento is a very powerful and fast growing eCommerce web application framework in the current trend. It was developed and introduced by Magento Inc, formerly known as Varien. It was completely developed using Zend Framework which works with PHP and MySQL as database.

Paypal revealed on February 2011 that we were the 49% shareholders of Magento Inc. In 6th June 2011, Paypal announced we completely own Magento Inc. Magento allows merchants to build open source eCommerce enabled shopping websites and offers both free open source software and a paid enterprise version. On 2nd February, 2012 Magento passed 4 million downloads of it’s software platform.

Is Magento a very elegant platform?

Yes, Magento is an elegant platform because of its flexibility, scalability and adaptable through it’s modular architecture. Magento is a leading platform in e-commerce business websites / online business. It provides e-commerce solutions and modules, designed to help businesses to grow and be successful online. Magento eCommerce platform had been widely adopted and trusted by more than 150,000 online retail businesses, including some of the world’s leading brands using Magento framework.

Larger eCommerce Websites

Magento shopping cart is the best eCommerce framework to develop multi stores. Magento leads the ranking for best eCommerce framework with 24.8% of all online shopping cart websites running with the help of Magento. One of the major advantage of Magento is it’s flexibility to suit for all online businesses ranging from smaller eCommerce websites to large multinational online businesses such as Harvey Nichols and Samsung. Many companies have started using the platform which makes it more powerful in the global marketplace.

Develop mobile shopping website using existing Magento store

Mobile commerce has grown wisely in the recent years and many of the Online shopping businesses are looking to build a Mobile Commerce website for them. Many mobile commerce related surveys says that, buyers through smartphones has increased twice than the previous year. People scroll through websites on tablets, smartphone, notebooks and other web-enabled mobile devices to find out products and services online. Magento acts as a flexible platform to design, develop and integrate mobile applications with the existing store.

Magento Responsive theme for mobile web browsers

Responsive theme can respond to all of your web browsers to enhance user experience as well as the capability to scale itself to the size of the mobile device. Smartphones and tablet users can view your website, and the website will be fit to the screen, re-sizing content images, and being ultimately flexible to the screen. This will ultimately help you to generate more consumers to your online shopping business. Magento has a extraordinary framework which is flexible enough to design and develop a responsive shopping cart website with ease.

Mobile shopping sites using Magento

Magento has the features to develop mobile shopping sites which is a mobile web theme. Web applications are not device oriented as like Native applications, it works with all the devices which has an internet connection. HTML5, JavaScript, and CSS technologies are used to develop mobile web applications. One perfect Magento mobile shopping site can help an online shopping business to generate leads through smartphone users of any platform (Android, iOS, Windows etc,).

Mobile Application Integration

Mobile commerce applications acts as a trendsetter for next generation shopping experience. It brings you more business opportunities and so develop your own mobile commerce applications, before your competitors do it. Once when the mobile site/application is developed, the next step is to integrate it with the existing store applications. Magento is flexible enough to integrate your existing store database with all the available mobile applications.

Because of the above listed advantages many online shopping businesses choose Magento for their business solutions.
Would you like to know more about Magento or start developing/migrating your online shopping business with Magento? Just contact us or visit our Magento Development Solutions!

Responsive theme for online retailers

No Comments

In recent years mobile devices, mobile usage, and mobile purchases are growing at an enormous rate. As smartphone users have already started to purchase using their mobile phones which insists many online retailers to get into mobile commerce to enhance their sales.

1. Get into Mobile commerce and lay the foundation for TV Commerce:

Only if you have a plain stone you can craft your beautiful sculpture in it. So, if you have an existing mobile store you can develop a TV shopping application easily and effectively. With our super responsive theme build your own Mobile web application within days and become popular among the mobile users looking to purchase using their smartphones.

Due to the responsive theme you will have your site adapt to any mobile devices which will make you stand unique among your competitors. Once if your site gets popular among the people you can slowly step into the TV Commerce which is emerging as a future shopping trend among peoples. If you don’t have a mobile site for now and if you straight away step into the TV commerce then you might get unnoticed by the online consumers. Act soon and step into the future with mobile commerce using our responsive theme.

2. Enjoy the mobile SEO benefits:

Nowadays the costly and time consuming native apps are attracted more by the shop owners. But the actual fact is that they need to create apps separately for iPhone, Android, Windows platforms etc. This consumes a lot of money and time. Even they lose the SEO benefits too. Their native apps are not indexed by the search engines which will affect their mobile search results. Whereas in our responsive theme they enjoy the SEO benefits easily like their website in a very less cost and time too. The mobile site content will help to get well indexed in Google and other major search engines which helps to reflect their store names during the mobile web searches.

So open you’re your eyes, grab this and enjoy unlimited benefits.

3. Consumers are ready!- So why should you retailers make a delay?

Nowadays major group of people are migrating from traditional shopping to online shopping that too after the arrival of the Smartphones they prefer the mobile shopping the most. The mobile is increasingly becoming integrated into our lives. In fact, studies show that mobile web browsing will outpace traditional desktop browsing within 2-3 years.

So to meet the expectations we need to have our store ready for all mobile devices without any manual mobile switch over modes. For this we have developed this universal viewing theme called responsive theme which will adapt to any mobile device screen resolution automatically.

It is cheap, less time consuming, run major technologies like Ajax, Jquery etc. So stop thinking and just install our new theme and feel the difference of your website in any mobile device.

Nowadays only the fittest survive in the competition, do you want to become the fittest?

Grab your responsive theme now

Our MercuryMinds website is completely revamped

No Comments

MercuryMinds Technologies is so excited and proud to announce that our newly designed website goes live with its updated look & feel, easy to navigate and industry wise portfolio solutions. Our new website offers all the updated solutions and services to take your Digital commerce business to the next level.

New design with easy to use features:

Our new website is pretty easy to use, when entering the landing page users can find out what’s new in Digital commerce business and which will help them to develop their own business. In addition, we have made some changes in the portfolio section for easy browsing.

What our customers need:

Nowadays, buyers are searching products in Smartphones, social media sites and Smart TV applications. So, its must for any online shopping business to ensure their presence before your competitors does it. We understood our customer needs, and so we advanced ourself to adopt to the new technologies in Digital commerce business.

MercuryMinds Technologies introduced new line of solutions:

E-Commerce: Build a successful e-commerce business within the realm of your online store & maximize ROI. For more information click here.

Retail Commerce: Throw the papers away and manage your Retail business through online with low investment in the OPEX. For more information click here.

Mobile Commerce: Build a mobile shopping application and integrate your existing store and convert mobile users into your customers. And also, you can access your store from any smartphone, so no need to open the laptop every time. For more information click here.

Social Commerce: Build social media platforms and integrate with your existing store, convert social media users into your customers and so they can order the products through social media application. For more information click here.

TV Commerce: Build TV application and integrate your existing store to convert TV Viewers into customers. For more information click here.

MercuryMinds celebrates 6th Foundation Day

No Comments

MercuryMinds Technologies celebrated its 6th Foundation day on 17th March 2013. We have successfully stepped into the 6th year with full joy. As Mercurians are well known for working smart and easily adopting to new technologies, we have proved that we are always a team of success. Our 6th Foundation day celebration started on 15-March-2013 and continued till 17-March-2013. The first day of celebration started with indoor games and fun events within our Chennai office premises. It was a great day with fun games, AdZap, special lunch and we discovered every Mercurian’s hidden talent.

On the second day, we went to a beach resort for outdoor games and for a swim in the beach. We started in Chennai office by morning 6.30AM and reached the resort by 8.00AM. The day began with fun filled travelling, breakfast and then we started playing games like volleyball, Cricket and throw ball. All our Mercurians had immersed fun and enjoyed a lot while playing the outdoor games. Afternoon again we gathered for a buffet lunch in the resort. After lunch we went out for water games like swimming pool and beach, we played up to 5.00PM over there. By evening we gathered again for a tea break and a photo session in beach. Mercurians had a very happy outing, hope you can see the joy in the photos below.

And finally, it was MercuryMinds Foundation day (17-March-2013), we were so happy to step into the 6th year of successful business. Everyone gathered in our Chennai office premises to celebrate this auspicious day with full happiness. We started the celebration by discussing on our great achievements for the year as like NASSCOM awards, NASSCOM membership, etc. Our CEO Rajaram was very happy and excited; he gave a wonderful speech about MercuryMinds successes. We had celebrated this moment by cutting a huge cake in our office. Finally, CEO had presented the awards for best employees of the year and for other major achievements. Afternoon the whole team gathered for lunch in a Multi-Cuisine restaurant near our Chennai office.

It was a fun filled celebration for all the Mercurians and we had a great time on all 3 days of celebration. We thank all our stakeholders for their hard work and their excellence in lifting MercuryMinds success YoY.

Freshly designed MercuryMinds blog using responsive theme

No Comments

Have you noticed our new MercuryMinds blog revamped using responsive theme? You can now read our blog in any of the display devices, without any hassle.

Due to rapid increase in tablet and smartphone users along with web users, we have revamped our blog, that can be viewed on any screen including: desktop, tablet and smartphone. You can now observe your desktop browser sensing and reformatting our blog as per the browser window size. So get our MercuryMinds blog updates in any of your screens.

Features of responsive theme:

Responsive theme can able to respond all of your web browsers to enhance user experience.

Smartphone and tablets users can view your website, And the website will be fit to the screen, resizing content images, and being ultimately flexible to the screen.

Are you still using the old theme and missing out the mobile and tablet customers? Don’t worry, Redesign your website with a responsive theme and get more sales from mobile and tablet users. MercuryMinds is always ready to provide a solution for your problem. Just contact us and we are happy to help you.