Your listings are on page 3 because the data is wrong, not because the products are. MercuryMinds optimises Amazon and eBay listings — titles, attributes, A+ content, keywords and bulk management — combining 17+ years of catalogue expertise with AI content at scale.
Amazon & eBay Optimisation Services
Amazon's A9 algorithm ranks listings based on relevance and performance. Relevance is determined by how well your title, bullet points, search terms and backend keywords match buyer queries. Most sellers underinvest in exactly these fields.
Title Optimisation
Rewrites Amazon product titles following A9 best practice — brand name, primary keyword, key attributes (size, colour, material), quantity and key differentiator in the correct sequence. Within Amazon's character limit. Tested against the specific browse node's title conventions. Bulk-processed across any ASIN count.
Bullet Points
Rewrites the five bullet points to lead with benefit, include secondary keywords naturally and address the top buyer objections for this product category. Backend search terms populated with long-tail keywords, misspellings and synonym variants not already covered in the front-end content.
A+ Content
Full A+ content production — module selection, copy writing, image layout and specifications. A+ content typically increases conversion rates for listings where the primary listing is already driving traffic. Produced to Amazon's module specifications and submitted for brand-registered ASINs.
Attributes
Identifying and completing the missing attributes that are causing listing suppression or reducing search eligibility. Amazon suppresses listings when required attributes for the product type are absent — this is a common cause of invisible listings that have no obvious explanation in Seller Central.
eBay
eBay listing optimisation including title rewriting for Cassini search, item specifics completion, category selection optimisation, condition description, shipping option formatting and buy it now/auction pricing strategy. Both eBay US and eBay UK listing standards applied as standard.
Scale
Bulk updates across entire catalogues — pricing changes, inventory updates, listing revisions, category migrations, flat file uploads and error resolution from Amazon's Inventory File templates. Handles the flat file complexity that Seller Central makes unnecessarily difficult at volume.
Why Listings Underperform
Amazon's A9 algorithm ranks listings on relevance and conversion rate. A listing with a poorly structured title, missing backend keywords and incomplete item specifics will rank below competitors with identical products and better listing data — regardless of how long the ASIN has been live.
Most Amazon underperformance is a data problem that looks like a traffic problem. MercuryMinds audits the listing data before recommending any ad spend increase — because fixing the listing first is nearly always the higher-ROI intervention.
Missing primary keyword in title
Amazon's A9 algorithm weighs the title heavily for keyword relevance. If the primary search term isn't in the title, the listing ranks below competitors where it does appear — regardless of reviews or conversion history.
Incomplete item specifics causing suppression
Amazon suppresses listings from search results when required item specifics for the product type are absent. Suppressed listings don't appear in browse — they only show on direct ASIN navigation. This affects a significant percentage of catalogues on Amazon.
No A+ content where competitors have it
Listings with A+ content typically show higher conversion rates than those without, particularly in categories where buyers evaluate product features in detail. Brand-registered sellers who haven't produced A+ content are leaving conversion rate on the table.
Amazon listing optimisation is the process of improving an Amazon product listing's relevance and conversion signals to rank higher in Amazon's A9 search results and convert more of the traffic it receives. It covers product title rewriting (keyword placement, attribute sequencing, character limit compliance), bullet point optimisation (benefit-led, keyword-enriched), backend search term completion, item specifics and attribute completion, A+ content production and image quality review. Optimised listings rank better and convert at higher rates — the same traffic produces more sales.
Amazon SEO ranking is determined by Amazon's A9 algorithm, which weighs keyword relevance (how well your listing matches the buyer's search query) and conversion performance (how often your listing converts when it appears in results). The highest-impact interventions are: including the primary keyword in the product title, completing all required item specifics for the product type, populating backend search terms with long-tail variants, and increasing conversion rate through A+ content and better images. MercuryMinds audits listings to identify which of these factors is most limiting ranking before any work begins.
A+ content (formerly Enhanced Brand Content) is an enhanced product description format available to brand-registered Amazon sellers. It replaces the plain-text product description with structured modules — comparison charts, feature images, brand story sections and highlight grids — that display below the fold on the product detail page. A+ content typically improves conversion rates for listings where the standard description is not persuasive enough to convert browsers into buyers. MercuryMinds produces A+ content from scratch, including copy, image specifications and module selection, submitted to Amazon's review process.
eBay's Cassini search algorithm ranks listings based on relevance (title keyword match, category accuracy, item specifics completeness) and performance (sell-through rate, positive feedback, shipping speed). The highest-impact optimisations are: rewriting titles to front-load the primary keyword and include key attributes within the 80-character limit, completing all item specifics for the category, selecting the most specific applicable category, and ensuring competitive pricing and fast shipping. MercuryMinds handles both eBay US and eBay UK listing standards, which differ in required item specifics and category structures.
A good Amazon listing optimisation service should: audit the current listing data before recommending any changes (not apply a generic template); include keyword research specific to your ASIN's actual search query data from Amazon's Seller Central; optimise backend search terms, not just front-end content; handle item specifics and suppression fixes, not just title rewrites; produce A+ content where appropriate; and work at your catalogue scale — whether that's 10 ASINs or 10,000. Avoid services that deliver a standard optimisation template without reviewing your specific listing data or that focus only on the title and ignore the attribute and backend term layer.
Related Catalogue Services
Ready to Rank Better?
Tell us how many ASINs you need optimised, which Amazon marketplace you sell on (US, UK, both), whether you have A+ content already and what your current ranking situation looks like. We will audit the listing data and identify the highest-impact fixes first.