Social Commerce consists of social media, social networking, and shopping. Even though their prefix sounds common they have different meanings. Social commerce, a key tool for the on line E-commerce marketing professionals. This new marketing strategy is all about customer-to-customer interactions. This term “social” motivates customers to participate and contribute in the business. So the result is relevant and this is what our futuristic customers are looking for, only this kind of futuristic approach will turn them from the traditional marketing. The success of any businesses is to help and motivate the customers to purchase rather than just social interactions. The business measures that matter won’t change: traffic, conversion, average order value, loyalty, and customer satisfaction. Social commerce is a broad perspective of evolving your marketing strategy by leveraging our brand advocates and the content they create as digital marketing assets. When a product is directly integrated into becoming content itself, it bypasses the normal filter that consumers put up to ignore or at least be sceptical of the advertising. And when a friend generates this adversarial content, a special element of trust is integrated into the adversarial relationship that wasn’t present otherwise. True social commerce would provide consumers with rich social context and relevancy to the purchases, which they are making. We, MercuryMinds Technologies, will help you to promote your business through Social Commerce.

Video:

We can integrate video files, video links or images of clients and video clippings with a site you will like to share. The following video formats will be supported and integrated into any shopping cart system.

• 3gp - 3GPP Multimedia File
• asf - Advanced Systems Format File
• asx - Microsoft ASF Redirector File
• avi - Audio Video Interleave File
• mov - Apple QuickTime Movie
• mp4 - MPEG-4 Video File
• mpg - MPEG Video File
• qt - Apple QuickTime Movie
• rm - Real Media File
• swf - Macromedia Flash Movie
• wmv - Windows Media Video File

Blog:

Is a corporate tool for communicating with customers or employees to share knowledge and expertise, it is sweeping the business community.
Blog’s support to Small Business:

• Blog software is very easy to use. Just write your thoughts, link to resources, and publish to your blog,. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools.
• Blogging is a low-cost alternative to having a web presence. For small business entrepreneurs who can’t spare time to learn web html or to hire a designer / developer, blog offers them inexpensive method to get their company's name out on the Internet.
• updating the web log is a much quicker process
• Business blogs provides small business entrepreneurs a chance to share their expertise and knowledge with a larger audience.

MercuryMinds Technologies will provide facility for regular updates of commentary, descriptions of events, or any other special future required by the client. We can also provide blog of both the text and image, also we can provide link to other web pages related to your field.

Tools are using the following tools:

• Word press
• B2evolution

B2evolution is a powerful blog tool you can install on your website. It includes all the features of traditional blog tools, and extends them with evolved features such as file & photo management, advanced skinning, multiple blogs support as well as detailed user permissions. It's free, open-source (GPL), it runs on virtually any web server featuring PHP+MySQL and it's available in many languages!

RSS Feeds:

RSS Feeds will help you distribute your product in an easy way.
This future can help your customers to know easily the latest products or information’s you have updated in your site.

There are two options in upgrading the RSS Feed,

   01. Manual updating
   02. Automates updating whenever the new product or information is added in your site

Configurable Items:

• Upgrade and View RSS feed
• How many days a product or messages can be treated as new
• Maximum no of products to show up in RSS feed
• Channel description information

Customer Ratings & Reviews

The most important factor to increase the volume of your business is uploading the customer’s feedback. This will help the visitors to know your strength and help them to finalise your product, So lets not delay a moment, we are here to integrate the best form of customers ratings and reviews in your site and the reviewed products should will be upgraded automatically.

• Reviews and ratings will be displayed frequently.
• Products from the store will be displayed if there are no relevant category products.
• Facility to view all store reviews quickly.
• Facility to configure the ratings threshold (default set to 3 stars).

Discussion Board / Forums

We can integrate forums, which will be a useful tool for holding discussions and suggestions. You can shortlist the groups you would like to provide for different groups like web forums, message board, newsgroup, bulletin boards or forums.
We can write the Forum software packages in programming languages like PHP, Perl, Java and ASP. You can store the configuration and records of posts in text files or in database.

Social book marking

Social book marking are hot and popular way to store, classify, share and search for relevant links. If you allow your customers to easily share your products or information’s with these book marking services. With the ability to simply click their favorite service and share your products/pages with other users of the same network, greatly helps increase traffic and exposure to your products. Social book marking also allows for many other sites to have back links to your products, which can increase your search engine exposure. In a social book marking system, you can save links to web pages that you want to remember or share. Generally bookmarks will be kept open, if required it can be saved privately, where you can share it only with specified people or groups, or only inside certain networks. Also you can share in another combination that is of public and private domains. Only the permitted people can view these bookmarks chronologically, by category or tags, or via a search engine. We can integrate you the facility of viewing bookmarks associated with a chosen tag, and include information about the number of users who have book marked them including lists organized by tags. This allows you to become aware of new bookmarks as they are saved, shared, and tagged by other users. Always allow your customers to easily share your products or the latest upgradation with book marking services. Providing simple click to select their favorite service or product they want will attract other users of the same network, which in turn helps to increase the traffic and sales of your products. We can integrate and back link other sites to your products, which can increase your search engine exposure