What is Search Engine Optimization?

Search Engine Optimization (SEO) is a proven method of increasing the number of visitors to your website. With the right methodology you stay on top of the search engine list, which means you’re on top of your consumer’s mind.

In order to rise to the top, your site must be search engine friendly. That’s where SEO Rank Report expertise comes into play. We have ways to improve your ranking in search engines and keep it there.

The process includes: selecting relevant and optimal keywords, rewriting your website’s content using those keywords, redesigning your site and building links with other sites. We also constantly monitor your site, and update key words, to guarantee the highest possible ranking.

By using SEO you are taking control of your website’s ranking on Search Engines. A top keyword position in a search engine is the best way to grow your Internet business.

According to the Georgia Institute of Technology, over 85% of prospective customers search the Internet to find information. Make sure your site shows up where the real buyers are looking. With more online visibility your business will grow by leaps and bounds.

Why Do I Need Search Engine Optimization?

SEO process optimizes your site for high search engine rakings. If you have a website, it is very important to have high ranks on search engines. If you are not highly ranked, you are not visible on search engines and you might lose a major chunk of search engine’s quality traffic. You cannot shy away from SEO, if you want to be found on search engines. SEO helps in giving your site quality traffic, as you are high ranked on search engines; quality traffic is equal to ROI.

How long does it take for SEO to give result?

It takes a month or more for SEO process to give results. There are different factors, which are responsible for giving search engine results. For example, the result depends on how often search engines crawl sites to pick up changes, update their index, and subsequently re-rank sites.

Does every page of a website require optimization?

Yes, every page of a website requires optimization. As every page of a website can be a potential landing page for website visitors. It is also not possible to predict, which page will be high-ranked for good keywords. A website is a package with all its pages, and if you want to be highly-ranked, you need to optimize each page of your website.

Why my website does not rank high on search engines?

For getting high-ranks on search engines, your site needs to be optimized to make it search engine friendly. However, you need to be continuously on your toes to keep high-ranking position of your websites. As search engines are regularly modifying their methodology and algorithms

If your site is not yet optimized, these might be the reasons why it not ranked high on search results:
Incorrect usage of the TITLE tag or no TITLE tag content

Repetitions of the same word in a page (spamming)

Missing H1 and H2 heading tag content
Missing ALT tag content in your graphic links
Lack of relevant content in the first 250 characters of each page
Less than 200 words usage per page
Very few pages on your website
Lack of other websites link
Automatic submission of websites, it is always better to do manual submission to various search engines.

What factors are responsible for a website’s ranking?

The following factors are responsible for a website’s ranking:
Content relevant good keywords
Number of your competitors and their SEO process
Continuous SEO process
Link Popularity

Tweaking of website for improving SEO process
Regular monitoring of ranking and working on to improve rankings

Can SEO guarantee Number # 1 position?

SEO Rank Report guarantees high-ranking position on search engines. No SEO company can guarantee number # 1 position. Several factors are responsible for your site’s rank, like the search engine algorithms that keep changing, competitors, and new competitors being added everyday to the search engine.

However, a proficient SEO process can give high ranks on search engines and that results in driving quality traffic to a website. The search will go through a list of websites before making any decision.

Regards

Udhay.T:-)

The goal of all SEO is to achieve “keyword mojo” in the mind of Google. To do this, we have three areas of concern.

1. On-page: Refers to the keyword optimizations you make in your web page code. This has fairly little SEO importance but is easy to control.
2. Sitewide: The navigation and linking structure you use across your site. This is very important and within your control.
3. Off-site: The links coming into your site. This is extremely important but very difficult to control.

For items #1 and #2 you should define good company policies. For #3 you should have an effective link-building strategy — and that strategy should be integrated into your business process.

#1 On-Page Search Optimization – Basic Keyword Clarity:

To achieve good keyword focus, limit yourself to just one keyword per content page. Appropriate use of your keyword won’t shoot you to the top of the search engines but it can help a little, especially if your keyword is not highly competitive

*Distinguish between “content” and “administrative” pages – then optimize only   content pages.

*Choose just one keyword phrase per content page

*Use the keyword in your page’s file name; delimit with dashes

*Use keyword in the page title, “meta description” (twice if possible) .

*Place the keyword in the “meta keywords” area

*Use keyword in a headline (use H1 or H2). Usually this is your page title.

*Use keyword several times in the body text where reasonable.

*Make sure your content is useful. Ok, search engines aren’t that smart, but visitors are.

*Don’t stuff the keyword everywhere. It destroys your content without helping.

*Don’t stuff the keyword in alt tags: It doesn’t help and you go to hell for screwing with blind people.

#2 Site Optimization – Search-Friendly Site Structure:

The core idea is this: the search engine primarily knows your pages by through links and link text. Always link to a page with the same URL and try to use the target keyword whenever possible.

*Don’t use both www.yourdomain.com and yourdomain.com. Pick one or the other and stick to it.

*Don’t link to your home page as index.html. Google only knows pages by link target — so you can easily divide your home page mojo by four just by linking to it in these four different ways: http://mysite.com/, http://mysite.com/index.html, http://www.mysite.com, http://www.mysite.com/index.html

*Each content page should be linked to with one consistent keyword-friendly URL, and never with parameters — ever.
bad: http://mysite.com/forum.php?topic=873736
good: http://mysite.com/my-keyword-tp873736.html

*Link to each content page with static text links (not JavaScript, not Flash, not Images) and the anchor text of links should contain the target page’s keyword phrase.
bad link: “click here for split testing tools” - this just confuses the search engine
good link: “click here for split testing tools“.

#3 Off-Site SEO Optimization – Your Link Building Strategy:

Offsite optimization is all about acquiring quality inbound keyword links. It’s by far the most important area of SEO — and also the hardest because you can’t use Jedi mind-control to get webmasters to link to your site (confirmed with extensive testing). And when webmasters do link to your site, how are you going to get them to use the correct keywords?

*Submit your site to all the standard directories

*Submit article-style content to for syndication, making sure your content contains many keyword links back to your other content pages. This will get you hundreds of quality keyword links.

*Create RSS feeds of your content and submit to various feed lists. This method will get you several hundred minor links per content page.

*Create a Google site map and submit it to Google.

*Don’t bother with reciprocal links, classifieds, search engine submission etc.

*Don’t pay anyone to “submit your site to the search engines”. All you get for your money is spam.

*Come up with a strategy to make link growth a part of your business process. So you can keep your focus on the business while your link base keeps growing.

Thanks,

Udhay.T